An acquisition marking the start of the brand’s franchise model in Genoa, demonstrating the scalability and replicability of a successful social housing approach.
Homes4All continues its expansion journey in socially impactful housing with a major strategic operation in the Ligurian capital. Thanks to the crucial support of UniCredit and the involvement of a network of private investors and institutional stakeholders, the Turin-based Società Benefit—founded to address the housing emergency and promote urban regeneration—has completed the acquisition of Cooperativa Casa per Maestri 2, a long-established organization in the Genoa area.
The cooperative will now be renamed Caseper S.r.l. and will operate under the new local brand Homes4All Genoa, marking the first step in the development of a franchising model for Homes4All.
With this acquisition, Homes4All takes on the socially oriented management of an entire residential building located in the Begato district, comprising 40 apartments of various sizes—from one-bedroom to four-bedroom units—built in 2014. The modern, 12-storey building, developed with significant public investment, represents a valuable housing asset designed to generate tangible social impact.
An inclusive model: 89 people housed through social housing
Located in a peripheral area of the city currently undergoing major urban regeneration initiatives, the building is home to 35 families, for a total of 89 people, including 25 children. Of the 40 residential units, 3 are owned by the Municipality of Genoa, while the remaining 37 are held under a 99-year surface rights concession originally granted to Casa per Maestri.
Through this transaction, the apartments will continue to be dedicated to social housing, offering affordable rents and tailored support programmes for resident families.
The initiative fully aligns with the mission of Homes4All: to bring together private capital, public institutions, and the Third Sector in a virtuous alliance capable of delivering concrete solutions to the housing crisis, while promoting sustainable investment models with positive local impact.
Liguria: a new frontier for impact-driven housing
The launch of Homes4All Genoa establishes a permanent and operational local presence, representing the first step toward the development of a regional network capable of addressing growing housing needs in a systemic and innovative way. Homes4All’s presence in Liguria also strengthens dialogue among citizens, entrepreneurs, investors, and institutions, positioning the region as an active participant in a model that can be replicated nationwide.
“This is a fundamental step forward in the growth of Homes4All,” said Giorgio Mosci, President of Homes4All. “With the acquisition of Caseper, we will be able to tackle new social housing challenges as a team, engaging a synergistic mix of private actors, entrepreneurs, and financial institutions. Among our Genoese partners, special thanks go to Alberto Banchero—CEO of Banchero Costa Genoa and long committed to socially driven initiatives—for his essential contribution to the development of this highly innovative project.”
Strategic partnerships and outstanding legal support
The success of the transaction was made possible by strong collaboration with financial, strategic, and legal partners who share the vision of sustainable and inclusive housing. First and foremost, UniCredit, which believed in the initiative from the outset, supporting the acquisition process through financial instruments and sector expertise.
Key contributions also came from Sefea Impact Sgr, represented by Mauro Zan, who actively supported the structuring and completion of the initiative, and from Phitrust Partenaires Inclusion, represented by Olivier de Guerre and Cyrille Langendorff, who recognized the value of Homes4All’s national-scale development strategy for innovative social housing investments.
The legal and corporate aspects of the acquisition were handled with great professionalism and sensitivity to social impact by Attorney Andrea Pericu of Wegal Law Firm, who supported Homes4All through to closing and has since joined the company’s shareholder base, further strengthening the governance of the initiative.
