{"id":2444,"date":"2025-04-16T15:32:10","date_gmt":"2025-04-16T15:32:10","guid":{"rendered":"https:\/\/www.homes4all.it\/nasce-homes4all-genova\/"},"modified":"2026-01-28T10:42:21","modified_gmt":"2026-01-28T10:42:21","slug":"homes4all-launches-franchise-genoa","status":"publish","type":"post","link":"https:\/\/www.homes4all.it\/en\/homes4all-launches-franchise-genoa\/","title":{"rendered":"Homes4All launches its first franchise in Genoa"},"content":{"rendered":"\n
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An acquisition marking the start of the brand\u2019s franchise model in Genoa, demonstrating the scalability and replicability of a successful social housing approach.<\/strong><\/h4>

\u00a0<\/p><\/p>\n\n\n\n

Homes4All continues its expansion journey in socially impactful housing<\/strong> with a major strategic operation in the Ligurian capital. Thanks to the crucial support of UniCredit<\/strong> and the involvement of a network of private investors and institutional stakeholders<\/strong>, the Turin-based Societ\u00e0 Benefit<\/strong>\u2014founded to address the housing emergency and promote urban regeneration<\/strong>\u2014has completed the acquisition of Cooperativa Casa per Maestri 2<\/strong>, a long-established organization in the Genoa area.<\/p>\n

The cooperative will now be renamed Caseper S.r.l.<\/strong> and will operate under the new local brand Homes4All Genoa<\/strong>, marking the first step in the development of a franchising model for Homes4All.<\/p>\n

With this acquisition, Homes4All takes on the socially oriented management of an entire residential building located in the Begato<\/strong> district, comprising 40 apartments<\/strong> of various sizes\u2014from one-bedroom to four-bedroom units\u2014built in 2014. The modern, 12-storey building<\/strong>, developed with significant public investment, represents a valuable housing asset<\/strong> designed to generate tangible social impact.<\/p>\n

An inclusive model: 89 people housed through social housing<\/strong><\/h5>\n

Located in a peripheral area of the city currently undergoing major urban regeneration initiatives, the building is home to 35 families<\/strong>, for a total of 89 people<\/strong>, including 25 children<\/strong>. Of the 40 residential units, 3 are owned by the Municipality of Genoa<\/strong>, while the remaining 37 are held under a 99-year surface rights concession<\/strong> originally granted to Casa per Maestri.

Through this transaction, the apartments will continue to be dedicated to social housing, offering affordable rents and tailored support programmes for resident families.<\/p>\n

The initiative fully aligns with the mission of Homes4All: to bring together private capital, public institutions, and the Third Sector in a virtuous allianc<\/strong>e capable of delivering concrete solutions to the housing crisis, while promoting sustainable investment models with positive local impact.<\/p>\n

Liguria: a new frontier for impact-driven housing<\/strong><\/h5>\n

The launch of Homes4All Genoa<\/strong> establishes a permanent and operational local presence, representing the first step toward the development of a regional network capable of addressing growing housing needs in a systemic and innovative way. Homes4All\u2019s presence in Liguria also strengthens dialogue among citizens, entrepreneurs, investors, and institutions, positioning the region as an active participant in a model that can be replicated nationwide.<\/p>\n

\u201cThis is a fundamental step forward in the growth of Homes4All,\u201d said Giorgio Mosci, President of Homes4All<\/strong>. \u201cWith the acquisition of Caseper, we will be able to tackle new social housing challenges as a team, engaging a synergistic mix of private actors, entrepreneurs, and financial institutions. Among our Genoese partners, special thanks go to Alberto Banchero<\/strong>\u2014CEO of Banchero Costa Genoa and long committed to socially driven initiatives\u2014for his essential contribution to the development of this highly innovative project.\u201d<\/p>\n

Strategic partnerships and outstanding legal support <\/strong><\/h5>\n

The success of the transaction was made possible by strong collaboration with financial, strategic, and legal partners who share the vision of sustainable and inclusive housing. First and foremost, UniCredit<\/strong>, which believed in the initiative from the outset, supporting the acquisition process through financial instruments and sector expertise.<\/p>\n

Key contributions also came from Sefea Impact Sgr<\/strong>, represented by Mauro Zan<\/strong>, who actively supported the structuring and completion of the initiative, and from Phitrust Partenaires Inclusion<\/strong>, represented by Olivier de Guerre<\/strong> and Cyrille Langendorff<\/strong>, who recognized the value of Homes4All\u2019s national-scale development strategy for innovative social housing investments.<\/p>\n

The legal and corporate aspects of the acquisition were handled with great professionalism and sensitivity to social impact by Attorney Andrea Pericu of Wegal Law Firm<\/strong>, who supported Homes4All through to closing and has since joined the company\u2019s shareholder base, further strengthening the governance of the initiative.<\/p><\/p>\n\n\n\n

Download the Press Release<\/a>.<\/a><\/strong><\/p>\n\n\n\n

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An acquisition marking the start of the brand\u2019s franchise model in Genoa, demonstrating the scalability and replicability of a successful social housing approach. \u00a0 Homes4All continues its expansion journey in…<\/p>\n","protected":false},"author":1,"featured_media":2443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-2444","post","type-post","status-publish","format-standard","has-post-thumbnail","category-press-release"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.homes4all.it\/en\/wp-json\/wp\/v2\/posts\/2444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homes4all.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homes4all.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homes4all.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homes4all.it\/en\/wp-json\/wp\/v2\/comments?post=2444"}],"version-history":[{"count":4,"href":"https:\/\/www.homes4all.it\/en\/wp-json\/wp\/v2\/posts\/2444\/revisions"}],"predecessor-version":[{"id":2520,"href":"https:\/\/www.homes4all.it\/en\/wp-json\/wp\/v2\/posts\/2444\/revisions\/2520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.homes4all.it\/en\/wp-json\/wp\/v2\/media\/2443"}],"wp:attachment":[{"href":"https:\/\/www.homes4all.it\/en\/wp-json\/wp\/v2\/media?parent=2444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homes4all.it\/en\/wp-json\/wp\/v2\/categories?post=2444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homes4all.it\/en\/wp-json\/wp\/v2\/tags?post=2444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}